Personal wi-fi on your mobile phone and on every other device. Everyone (and everything) wants and needs to be connected.
We can make all of your devices, phones, televisions, music players, vehicles, etc. to keep track of what we are doing, viewing, reading, and listening to as we move through our day, from place to place – the handoffs from device to device are already happening.
The API and App economies are already vast and growing – this enables any “thing” to “do something interesting” as long as it can connect to an API or invoke an App that performs a network-based service.
Delivering just-in-time products at the point of need (including the use of RFID-based tracking). Essentially, everything is a customer (including machines, automobiles, manufacturing plants, ATM machines, etc.), and the IoT is monitoring, watching, and waiting for a product need to arise.
Mobile customer engagement, geolocation, Apple’s iBeacon, etc. are all creating a network of knowledge about customers’ locations, intentions, preferences, and buying patterns. Of course, with this degree of location-based knowledge needs to strike the right balance between user privacy and the timely delivery of useful products and services to that user.